Regional Sales Representative
Dynamic, results oriented sales professional with an extensive history of creating new business and retaining existing business with record-setting sales numbers. Strategic thinker known for opening new markets and cross selling products and services across multiple market segments including commercial, industrial, marine, military, aerospace, medical and telecommunications. Provides a solutions-based approach to sales that focuses on resolving client needs and creating win-win situations. Problem solver who specializes in negotiating large contracts and effectively positioning products and services regardless of economic or business climate. Maintains a large customer base consisting of engineers, senior managers and c-level professionals.
Areas Of Expertise
Business Development ● Developing Relationships ● Marketing Analysis and Strategies ● Key Account Development ● Needs Assessment ● Complex Sales ● Technical Acumen ● Team Leadership ● Communication
Professional Experience
Stork Materials Testing (SMT) – Garwood ● Pico Rivera, California ● 2010-2011
Garwood Labs, owned by Stork Materials Testing a $200 Million company, is a full service product certification lab servicing Southern California.
Regional Sales Manager: Traveled within the region building strong, profitable relationships with existing and potential key customers. Executed definitive territory and business segment plans based on market research and competitive analyses to identify potential markets, customers and new services. Provided detailed reports to management on activities, forecasts and customer issues.
Increased lab service sales by more than 25% - Top salesman exceeding my sales goals of $180,000 per month.
Reliability Resources ● Huntington Beach, California ● 2006-2010
Started a Manufactures Representative company specializing in reliability testing and services.
Owner: Directed all aspects of sales and marketing for a group of labs and consulting firms throughout California and the Pacific Southwest. Traveled within the region building strong, profitable relationships with senior managers at key accounts. Executed definitive territory and business segment plans based on market research and competitive analyses to identify potential markets, customers and new services. Provided detailed reports to principals on activities, forecasts and customer issues.
· Drove dynamic territory sales growth in a depressed economy increasing lab services, reliability consulting opportunities and other forms of reliability services for my prime principals by more than 25%, exceeding their sales expectations.
QualMark Corporation ● Denver, Colorado ● 1997-2006
The largest manufacturer of Highly Accelerated Life Testing (HALT) and Highly Accelerated Stress Screening (HASS) systems and test center operator in the world.
Partner Program Manager ● (2006): Developed, planned and implemented the channel partner program, establishing and training a network of nationwide professionals selling capitol equipment and lab services throughout the United States and Mexico.
National Sales Manager ● (2003 – 2006): Managed the overall sales programs for the test centers located within the United States. Trained the Manufacturer Representative firms and lab personnel in the art of lab sales throughout the United States and Mexico. Traveled throughout the United States and Mexico building strong, profitable relationships with existing and potential key customers. Executed definitive territory and business segment plans based on market research and competitive analyses to identify potential markets, customers and new services. Provided detailed reports to management on activities, forecasts and customer issues.
Regional Sales Manager ● (2001 – 2003): Drove capitol sales for the West Coast and test center sales for the Western ½ of the United States. Traveled within the region building strong, profitable relationships with existing and potential key customers. Executed definitive territory and business segment plans based on market research and competitive analyses to identify potential markets, customers and new services. Provided detailed reports to management on activities, forecasts and customer issues.
Regional Account Executive ● (1997 – 2001): Marketed HALT and HASS services to Southern California and Arizona markets. Traveled within the region building strong, profitable relationships with existing and potential key customers. Executed definitive territory and business segment plans based on market research and competitive analyses to identify potential markets, customers and new services. Provided detailed reports to management on activities, forecasts and customer issues.
- Increased Huntington Beach test center sales by 60% in first 6 months, 22% the second year and 33% the third year.
- Top salesman exceeding their sales goals.
Education
California State University Fullerton ● 1996
BA in Communication, emphasis in Public Relations, Marketing and Advertising.
Specialized Training
Miller Heiman Complex Sales; John Deere, Lister Petter and Kubota Diesel Mechanics; Capalano Hydraulics ; ITAR; Various CRM Programs; ACT! and Goldmine; Microsoft Office.